• オークネット - ブランドオークション
At Japan's largest BtoB auction
Realizing "trusted transactions"

With proper quality evaluation and fair and impartial auctions,we provide an environment where you can trade brand-name products with peace of mind.We will help you expand your business from Japan to the world.

For those who want to know about brand auctions
Now free of charge

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VOICE Customer testimonials

  • Penguin Trade Co., Ltd. Yuichi Sato

    We use Aucnet for both selling and buying. Many membersparticipate in Aucnet’s aucitons, so we find that we often gethigher bids for our items compared to when we use otherauction houses. We find it extremely helpful when items thatare particularly difficult to sell also fetch a good price. Forthis reason, we have set up a system within our company toauction off items to Aucnet that are difficult for us to sellotherwise. Lastly, the salespeople are very kind. We think itis wonderful that while Aucnet is an online auction, we cancommunicate directly with the Aucnet staff and use the service with peace of mind.

ABOUT What is "Aucnet Brand Auction?"

We are a B2B internet-based auction site that specializes in handling second-hand luxury goods,
such as high-end watches, bags, and jewelry.
All you need to access our auction is a computer or smartphone, so you can join with ease from your office or even your home.

Aucnet, which was founded in 1984, utilized the knowledge from its second-hand car
business to create its internet-based auction for second-hand luxury items as well in 2008.
By expanding to not only businesses in Japan but businesses abroad as well,
Aucnet's Brand Auction has become one of the biggest internet-based auctions in Japan.

FEATURE Reasons to choose Aucnet's Brand Auction

  • Internet auctions held
    weekly

    Internet auctions held weekly

    We have two types of auctions, and we hold them from Saturday to Tuesday every week. We handle over 80,000 items from a rich selection of high-end watches, bags, precious metals, and more.

  • View past
    auction market price data

    View past auction market price data

    Market price data from up to one year ago (approximately 600,000 items) can be viewed at anytime.
    We also provide product information for items we have judged as not within standard as well as reports for the changes in market price.

  • Easily accessible
    from anywhere with internet

    Easily accessible from anywhere with internet

    You can do everything from previewing items to joining the auction via the Internet. We conduct inspections, authenticity checks, and taking product pictures with strict regulations at the customer center so our customers can have peace of mind.

FLOW How Our Brand Auction Works

From a Seller's Perspective:

  • STEP
    01

    Register Product(s)

    Register Product(s)

  • STEP
    02

    Send Product(s) For Inspection/Photos

    Send Product(s) For Inspection/Photos

  • STEP
    03

    Auction

    Auction

  • STEP
    04

    Receive Money

    Receive Money

We can complete everything from product registration to receiving the money, at the earliest,
in 10 days (4 days with our optional premium service).

From a Bidder's Perspective:

  • STEP
    01

    Product Preview

    Product Preview

  • STEP
    02

    Pre-bid

    Pre-bid

  • STEP
    03

    Auction

    Auction

  • STEP
    04

    Payment/Shipment

    Payment/Shipment

You can either participate in our auctions live or with prebids.
We ship out the items you win after confirming payment in our bank account.

CHARGE Usage charges and fees For businesses in Japan only

  Regular Premium
Initial Membership Fee 0JPY
Monthly Fee 3,800JPY 9,800JPY
Seller's Commission Fee
(charged post-sale)
5% 3%
Buyer's Commission Fee
(charged post-purchase)
6% 4%
Information Providing Fee
(e-AUCBANK)
4,800JPY (on a half-year basis)
  • ※These prices do not include tax.
  • ※Proof of secondhand dealer permit is required to register.

REQUEST Want to Be a Member or Have Questions About Our Services?