• AUCNET - Brand Auction
    Grow your business, now easier than ever!
    With over 4,600 members nationwide and around 80,000 listed items per month, we pride ourselves as being one of the largest B2B luxury goods auctions in Japan.
    *According to our research as of the end of August 2022, in the B2B internet Brand Auction
  • AUCNET - Brand Auction
    Over 5 million total items inspected and authenticated
    We are pioneers of online auctions with a history to match, using our 15+ years of experience with brand-name goods to give you quality assurance.
    *According to our research as of the end of August 2022, in the B2B internet Brand Auction
  • AUCNET - Brand Auction
    Access to a huge selection of pre-loved bags, watches, jewelry, clothing, and more
    Our sellers list a wide range of products spanning from classic Chanel, Rolex, and Louis Vuitton to contemporary Gucci and Dior, many of which are won at wholesale prices.
    *According to our research as of the end of August 2022, in the B2B internet Brand Auction

ABOUT What is "Aucnet Brand Auction?"

We are a B2B internet-based auction site that specializes in handling second-hand luxury goods,
such as high-end watches, bags, and jewelry.
All you need to access our auction is a computer or smartphone, so you can join with ease from your office or even your home.

Aucnet, which was founded in 1984, utilized the knowledge from its second-hand car
business to create its internet-based auction for second-hand luxury items as well in 2008.
By expanding to not only businesses in Japan but businesses abroad as well,
Aucnet's Brand Auction has become one of the biggest internet-based auctions in Japan.

FEATURE Reasons to choose Aucnet's Brand Auction

  • Internet auctions held
    weekly

    Internet auctions held weekly

    We have two types of auctions, and we hold them from Saturday to Tuesday every week. We handle over 80,000 items from a rich selection of high-end watches, bags, precious metals, and more.

  • View past
    auction market price data

    View past auction market price data

    Market price data from up to one year ago (approximately 600,000 items) can be viewed at anytime.
    We also provide product information for items we have judged as not within standard as well as reports for the changes in market price.

  • Easily accessible
    from anywhere with internet

    Easily accessible from anywhere with internet

    You can do everything from previewing items to joining the auction via the Internet. We conduct inspections, authenticity checks, and taking product pictures with strict regulations at the customer center so our customers can have peace of mind.

FLOW How Our Brand Auction Works

From a Seller's Perspective:

  • STEP
    01

    Register Product(s)

    Register Product(s)

  • STEP
    02

    Send Product(s) For Inspection/Photos

    Send Product(s) For Inspection/Photos

  • STEP
    03

    Auction

    Auction

  • STEP
    04

    Receive Money

    Receive Money

We can complete everything from product registration to receiving the money, at the earliest,
in 10 days (4 days with our optional premium service).

From a Bidder's Perspective:

  • STEP
    01

    Product Preview

    Product Preview

  • STEP
    02

    Pre-bid

    Pre-bid

  • STEP
    03

    Auction

    Auction

  • STEP
    04

    Payment/Shipment

    Payment/Shipment

You can either participate in our auctions live or with prebids.
We ship out the items you win after confirming payment in our bank account.

CHARGE Usage charges and fees For businesses in Japan only

  Regular Premium
Initial Membership Fee 0JPY
Monthly Fee 3,800JPY 9,800JPY
Seller's Commission Fee
(charged post-sale)
5% 3%
Buyer's Commission Fee
(charged post-purchase)
6% 4%
Information Providing Fee
(e-AUCBANK)
4,800JPY (on a half-year basis)
  • ※These prices do not include tax.
  • ※Proof of secondhand dealer permit is required to register.

VOICECustomer Reviews

  • It's so easy to get stock for my shop.

    (Aomori-ken/ Retailer)

    Because there is no close place to get products and I don't have many employees, it's very helpful to be able to stock up using Aucnet's internet-based auction while doing my typical duties at my shop.

    customer's voice stars review
  • I was shocked at how fast I got paid.

    (Fukuoka-ken/ Exporter)

    It was nice to get paid so quickly. I was shocked to receive payment for the products I sold only four days after I registered it with the express listing option.

    customer's voice stars review
  • The market price data is very useful.

    (Tokyo-to/ Consignment Specialist)

    I can see market price data for around 12,000 products each week, so it helps keep me updated on the latest market prices for many items. It is also helpful when I set my prices when I consign items.

    customer's voice stars review

REQUEST Want to Be a Member or Have Questions About Our Services?